Shammane

Friends for over 10 years, the two founders Arnaud Lancelot and Erwan Colin, former engineers, share a passion for innovation, beauty and travel. This is their years in China, the birthplace of connected objects, that is born the idea of SHAMMANE : The idea to reconcile fashion and technology into thinking the smart watch as a jewel, an intimate object worn bare skin. An elegant and delicate self-extension, a talisman, guardian of our virtual life. They worked with Sibylle Delclaux and Chloe Guyon, artistic co-directors of the brand, which design the poetic world of SHAMMANE. They face the challenge to bring elegance and emotion on this smart watch, paying the utmost care to every detail, every texture, every finish. Together, they dream to infuse a poetic vision, that will be tomorrow's everyday life.

Who are you?
We are two designers Erwan and Colin Arnaud Lancelot. We entered in a partnership in 2015 and made our first collection of smartwatches.

How did you start in fashion?
We saw an opportunity: today almost all smartwatches are from the IT industry. We wanted to propose something else, made by fashion creators.

How would you define your style?
Pure, minimalist.

What inspires you?
Create a disruptive and amazing product.

A few words about this collection...
Our first collection reflects the theme of the duality. We have taken care to create material contrasts, colors and textures for our straps for example. Our packaging also reflects this commitment.

What's your favorite piece in our selection?
Our Nude Set, for its warm and powdery appearance, its soft shades. An ideal object agaainst cold weather!

What are you most proud of?
We have managed to make a fashion accessory of a great complexity while keeping its original goal: beautify a wrist.

Where do you manufacture your products?
We are working with French partners for our leathers and straps. The technological aspects are made in Hong Kong.

Where can we find your collection?
On our eshop

If your brand was a music, a movie, a cocktail...
Born to be wild de Steppen Wolf. Arnaud and I met eachother on a stage. Our friendship and partership comes from here.


More about the creatorShow less
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